Apple cider vinegar is made from fermented apples. The fermentation process turns the sugars of the apples into alcohol, which bacteria then convert into acetic acid. The acetic acid and its nutritional profile are what give this vinegar a reputation for being healthy. It's good for your digestion, breaking down food, enhancing energy, controlling blood sugar and detoxification.

Yes! Our capsule formula is completely plant-based, and even the probiotic strains have been cultured and harvested from plant material. We are also certified vegan by The Vegan Society.

Well I'm glad you asked. Our CiderPro+ capsules are boosted with Live Cultures, Prebiotics and have a standardized acetic acid content of 10%, which goes beyond what "the mother" in traditional liquid ACV offers!

Apple Cider Vinegar Powder, Turmeric Powder, Vegetable Capsule Shell (Hydroxypropyl Methylcellulose), Acidophilus Powder, Ginger Powder, Fructo Oligosaccharides (Inulin), Cayenne Pepper Powder, Black Pepper Powder, Brown Rice Flour, Bifidobacterium Bifidum Powder.

We don't use any artificial fillers, binders, colours, sweeteners, flavours or preservatives in our capsules! 🍃

Nice to meet you! 😀 

We're a small team based in Worthing (West Sussex, UK) - on a mission to create nutritionally superior & innovative formulas that go above and beyond traditional supplements. 

We proudly manufacture green and clean in our BRC & Good Manufacturing Practice (GMP) Certified factory in The United Kingdom. Full Batch Manufacturing Records mean every individual pack is 100% traceable.

A survey among 954 customers using The Pretty Smart Food Co® Collagen measured changes in wrinkles, pore size, age spots, and skin texture over the course of the study. The changes in skin appearance came more quickly than expected, with results coming in weeks, not months, and getting better over time. Here’s a brief overview of the amazing results: 

In just 3 weeks 44% of participants showed improved skin texture, and at 8 weeks, 83% showed improved skin texture. 

In just 4 weeks 65% of participants showed a significant reduction in wrinkles and fine lines, decreased age spots, and improvements in the overall look of their facial skin - with a brighter appearance.

This is a one time, one-off order. We obviously hope you love the product and come back to us when you want to order some more. We certainly aren’t like other supplement companies who often put people on to a subscription without making it obvious to them. You will only receive what you intentionally ordered, and nothing extra. 

However, if you would prefer to be on a subscription (so you don’t need to remember to reorder each month) then just get in touch and we can help set that up for you.

We put ourselves in your shoes and asked: if we were buying supplements, what would we want to know? That brought us to three very important questions we wanted to answer: 

1. Is my product clean? 

2. Is my product what it says it is? 

3. If so, how do I really know those two things? 

This is our answer: Comprehensive testing by accredited laboratories that follow quality standards set forth by the most prestigious national and international organizations. 

We test every product batch for: 

1. Ingredient Potency 

2. Heavy Metal Content 

3. Microbial Contaminants 

4. Pathogens

Please consult your healthcare provider before taking any supplements if you are taking medication.

Please consult your healthcare provider before taking while pregnant or nursing.

We ship all UK orders out using Royal Mail Tracked, and a shipment tracking number will be sent to you upon dispatch. UK orders normally take about 1-2 days to arrive. International EU orders typically take between 3-5 working days to arrive.

We certainly do! Although we are based in the United Kingdom, we also ship to the EU and most countries worldwide. Hurray! 🎉