About Us

Unlock your potential

The Pretty Smart Food Co is committed to transforming wellness with the world's purest, most advanced nutritional supplements, by bridging nature with science.

By blending cutting-edge scientific research with real food ingredients, we strive to develop products that support your unique journey to a healthier, youthful and radiantly beautiful you.

Our Mission

We empower optimal health & longevity through innovative, science-backed nutrition solutions that encourage you to take control of your health with confidence.

Learn More

Founder Story

At 28, I was unexpectedly faced with a serious heart condition that changed everything for me. It was a wake-up call—a moment that made me realize how critical our health truly is. As I went through recovery, I found myself searching for the right nutritional support, but nothing on the market met my standards for quality, balance, and effectiveness.

Frustrated by the lack of options, I realized that I could do better. I decided to take matters into my own hands and set out to create something truly different. Partnering with the UK's leading nutritional experts, I began formulating products that combine cutting-edge science with the power of natural, real food ingredients. Every product was designed with one goal in mind: to help others feel their best and live life to the fullest.

Today, I am incredibly proud of what my team and I have built. We’re not just creating products; we’re empowering people to take control of their health in a way that’s simple, effective, and genuinely impactful. This journey has been personal from the start, and seeing the positive changes in our customers' lives is the ultimate reward.

I’m excited to welcome you to our community. Your journey to feeling your best starts here, and we’re honored to be a part of it.

Welcome aboard!

“By constantly reviewing the latest scientific literature we stay ahead of the curve - helping to create products that actually work”

Francis Bakker

Founder

Our Advisory Board

Our scientific advisory board, consists of nutritionists and experts that provide guidance on the newest research and product advancements in the field of wellness and longevity.

Harriet Sullivan

Nutritional Therapist

Harriet is a qualified Nutritional Therapist with a focus on Gut Health and Menopause Nutrition. She helps develop supplements grounded in the latest peer-reviewed research, aiming to address core health issues with science-backed solutions. Harriet ensures each product meets high standards of efficacy and safety, empowering clients to achieve sustainable wellness.

Rita Ainsworth

Science Content Editor & Wellness Coach

Rita, our Science Content Editor and Wellness Coach, merges cutting-edge research with practical wellness insights. Focused on evidence-based benefits, she leverages her background in pharmacy to ensure our supplements are grounded in the latest science, helping our community make informed, health-focused choices.

Emma Furlong

Trichologist

With over 15 years in the hair loss industry, Emma now specializes in Trichology and Micropigmentation. Her in-house expertise allows us to create the most effective solutions for hair loss concerns. Emma is also a member of BAHRS (The British Association Of Hair Restoration Surgeons) and was invited to co-write their affiliate membership guidelines due to her knowledge, ethics and skills.